What is QR Code?
QR code stands for “Quick Response”code; it’s a 2-dimensional barcode that can store web addresses. A QR Code can be placed on any type of visual media including but not limited to: signs, posters, flyers, coupons, menus, banners and business cards. They are used by holding up a smartphone camera and “scanning” the code.
The smartphone must be within a few inches and must be equipped with an app to scan the QR code. We program a QR code to send the scans to your mobile website, a special offer, or a sign-up page for lead generation. So by simply scanning the code using the smartphone’s camera, it provides a seamless connection from your printed ads to your digital marketing campaign.
Ours is a Dynamic QR Code!
Traditional QR codes are “static”, which means that the actual web address and information were hard-coded directly into the QR code image. So once the promotional material, like a flyer, was distributed there was no way to change the destination of the scan. If you want to change the destination, you have to change the QR code, and reprint/re-distristribute the flyers, which can cost thousands. Not anymore!
With our new, DYNAMIC QR code design we can change the destination of your QR code at any time!Even if your customer scans the QR code after the ad or coupon has expired, we direct the scan to your mobile website, a Customer Loyalty program or to your new campaign! This will effectively save you tons of money on print ads.